TikTok ran with it. He didn’t give up and now manages the largest influencer network in Europe. He also helped Vémol to greater fame

Never give up. A motto that Petr Horálek might have carved next to his name. The numbers of his WELOVEFUN account on the social network TikTok are breathtaking. Nearly half a million subscribers and over 19 million likes. Yet it didn’t take much for him to ditch the world-famous app. Now he predicts that within three years it will even trump Instagram.

TikTok was discovered by Petr Horálek in 2019, less than a year later he had already thrilled tens of thousands of people with his work and his account boasted a respectable ninety thousand followers, but then the social network with the misleading nickname “just for kids” took an incomprehensible hit.

“All of a sudden my account was deleted and to this day I don’t really know the reason. It makes you feel completely helpless. I was angry, but I was also determined,” Petr recalls. “I told myself that I would create something on TikTok that wouldn’t depend on just one profile. That’s how the idea of WELOVEFUN was born,” he says, describing the creation of his organization, which connects creative creators on TikTok with companies that want to make it on the platform.

While the unjustified deletion of accounts from the platform still happens today, Peter and his company are now connected directly to TikTok and know ways to address this.

So what does WELOVEFUN, translated as “we love fun”, mean? “Simply put, we are a home for influencers who each have a unique form of creation on TikTok, but also work as a team. We are able to turn talented individuals into stars. Thus, you’ll find a variety of top creators under the WELOVEFUN account, and every visitor will find something for themselves. Some of the first ones were Sairem, Samuel Samake, Hanka Gelnar and others. We are all about the quality of the work. We help each other grow,” he says.

But it doesn’t stop with influencers, Horálek also supports companies that want to establish themselves on the fastest growing platform and reach a new specific audience.

“That’s just a terribly interesting trend. Czech companies are already moving to TikTok and giving creators a place to make money through their ideas. We started with Warner Music Group. Later BMW, Okay Elektro or OKTAGON MMA joined. We did campaigns for Volkswagen and Sony Music. We’re interested in the market leaders. We teach them to adapt to the specific environment of TikTok, we create a strategy for them to operate on the platform, we create paid advertising, influencer marketing and we are able to create videos for them. So we connect these two worlds together,” Petr Horálek describes his work in detail.

It was OKTAGON that captivated him so much that this connection immediately made sense to him. “It’s been a year since we’ve been creating together. We go to every tournament with the team to shoot videos and also use the content that OKTAGON produces on other platforms, which we then edit for TikTok. In that time, we’ve gone from 25,000 followers to over 100,000. We deliver over 1.3 million impressions per month. So maybe we’ve helped Terminator Karlos become more famous too,” he adds with a smile.

TikTok is often compared to Instagram these days. According to Horalek, the younger TikTok is much better suited for aspiring creators who don’t get as much space on Instagram from the algorithm itself.

“TikTok is no longer just an app for kids, as it might have been in 2019. TikTok itself is more supportive of educational content, with a lot of motivational videos and similar content for older audiences. More and more older influencers are working on the platform and thriving there. At the same time, I don’t think Instagram and TikTok should be direct competitors. They can work side by side. TikTok is number one when it comes to vertical videos. The fact that TikTok has outperformed other apps in terms of new downloads in the last two years speaks to its trendiness. Moreover, with what new things are coming it will be an increasingly attractive environment for companies, hence for influencers that companies choose for their campaigns. In my opinion, TikTok will surpass Instagram, within three years,” he concludes.

Source: Octagon MMA