Influencer matches have pulled in the crowds, how are they doing from a social media perspective?

The Clash of the Stars organization has been operating on the Czech sports and entertainment market for just over a year, organizing cage matches of famous personalities. After four tournaments, it has certainly already gained its place in the Czech entertainment industry and its social media following is growing. How does the expert evaluate the organization’s actions on Instagram?

The matches of quirky influencers, often the most well-known ones, but also quality amateur sports performances have literally hit the Czech society. After just four galas in fifteen calendar months, the organisation, which is backed by former professional MMA fighter Tomas Linh Le Sy, is enjoying unprecedented interest from the general public.

The stars of the Clash of the Stars organization fill the tabloids and lifestyle media, opening up discussion across society. In early March, the organization held only its fourth tournament, which again featured some more bizarre stunts alongside the traditional two fighters in a cage under MMA rules.

Clash of the Stars has already seen, for example, a pillow fight, a two-on-two women’s bout, a three-man versus three-man fight, and duels between fighters with a significant weight difference. And the bizarreness certainly doesn’t stop there. on the contrary.

And maybe that’s why the organization is doing so well on social media. It’s no wonder, since the stars of their fights are almost unquestionably somewhat controversial personalities with a large online audience. And it is this concept, according to social media marketing expert Eliška-Jana Auer, that is the key to the success of the entire organisation.

“Influencer marketing is a very effective way to raise brand visibility, and that’s what the organisation is building on. The first prerequisite is the participation of influencers directly in the ring, the second equally important point is the audience distribution. The organisers go to great lengths to cast the front row with well-known personalities, so it is almost guaranteed that the content will go viral,” analyses Auer.

Over the course of the four galas, popular young celebrities known from social media, such as Jakub Freescoot Smrek, Marek Datel Valášek or Honzi Michálek, have appeared in the organization’s matches. In the audience, the camera regularly chose, for example, one of the most successful Czech influencers Anna Šulcová or Dominique Alagiu, whose profiles are followed by nearly a million users.

According to Auer, Instagram loves consistent creators and consistent content. “Clash of the Stars are very active on this platform. At the same time, they don’t just stick to static posts, they also use Reels as a format often, which generally have a higher reach than traditional posts or graphic banners,” says Auer, who leads the socials team at agency Allset and is herself an influencer on TikTok.

In the 15 months separating the first and fourth and final Clash of the Stars tournaments to date, the organization’s Instagram profile has gained nearly 150,000 followers. In comparison, Real Fight Arena, which held its first professional MMA tournament last March, has 44,000 followers on Instagram.

In terms of marketing and viewership, the organisers of the fights of internet stars can wash their hands. Even so, the expert sees room for improvement::

“Once a brand reaches a certain size, it often happens that it starts to neglect working with the fan base. In practice, this primarily involves reacting to comments and messages from individual users. And that’s where the shoe, from my perspective, is pushing the organization,” Auer points out, adding why community management needs to be continually addressed.

“The difference between follower numbers and community is the relationship that users and the brand have with each other. Lovebrands are communities. Not the followers. If you want to make a good lovebrand, you need to be relevant to your audience. If a given follower doesn’t receive a single response to a comment from you over time, even if it’s just a like, they may eventually stop interacting with the content. In addition, replies to fan comments in and of themselves increase the reach of the post,” he adds.

” It is a misconception that people don’t read on Instagram. Quality marketing needs to be linked to quality copywriting.

From a psychological point of view, texts structured in three paragraphs with relevant use of emoticons and a call to action at the end are the most attractive to readers. Relevant hashtags, those used by competitors, and even a specific one of your own can help,” concludes Auer.

The next Clash of the Stars tournament is scheduled for June this year.

Source: Clash of the Stars