Football
After Ronaldo and Pogba! The French footballer hid a bottle of beer at the press conference
A new trend has started at the Euro. Recently, Cristiano Ronaldo hid bottles of Coke at a press conference to promote drinking water, then Paul Pogba joined the trend by keeping a Coke on the counter but hiding a bottle of beer.
A new trend has started at the Euro. Recently, Cristiano Ronaldo hid bottles of Coke at a press conference to promote drinking water, then Paul Pogba joined the trend by keeping a Coke on the counter but hiding a bottle of beer.
So the sponsors will not be happy about that. Or will they? Footballers at the Euros are starting to boycott their drinks, but in doing so they are putting their brand in even greater disrepute.
It started with Cristiano Ronaldo, who hid bottles of Coca-Cola at a press conference and advised everyone to drink water. The move sparked a positive response.
Paul Pogba did the same thing at a press conference and although he left a Coke on the counter, he hid a bottle of Heineken, hence the Dutch brand of beer.
It can be expected that other footballers will also do these actions to win the favour of football fans.
However, it is very likely that UEFA will punish and ban these moves, after all they have to give space to their sponsors.
After all, both brands put a huge amount of money into football.
Source: UEFA EURO 2020
