Mourinho is paying off handsomely for the AS Roma coffers! Since his arrival, the club has made tens of millions, returned fans to the stadium and is changing the club’s DNA

Controversial in England, beloved in Italy. José Mourinho first made many fans as coach of Inter Milan, now he is changing AS Roma for a change, where he is in his third season. Everything may not be perfect, but the club certainly can’t grumble about him. At least not by the guardians of the club’s coffers.

José Mourinho made his presence felt in Prague on Thursday when his AS Roma take on Slavia in Eden, whom he beat rather handily in the first leg. He is currently in his third season in the Italian capital and his influence is noticeable.

His first year ended with a trophy when the Giallorossi won the European Conference League. Last season, the Wolves reached for the Europa League trophy, but fell short against Sevilla, although they did not play badly at all.

However, there is a lot of competition in the Italian league and it should be noted that, for example, Milan and Juventus have slightly bigger stars in their squad than AS Roma. That is why Mourinho is finding it quite difficult to do something great in Serie A as well.

However, the Italian club has certainly not failed with his arrival. On the contrary. The Portuguese is close to the Italian fans in character and behaviour. He enjoys Italy himself and the way he lives football, it is not difficult for the fans there to identify with him.

Moreover, AS Roma have not had a similar personality for a long time. Especially in the coaching seat. Not to mention that winning the Conference League was the Giallorossi’s first ever trophy in Europe and their first trophy in 14 years.

If it wasn’t for him, there might not be stars of the calibre of Romelu Lukaku, Paulo Dybala or Tammy Abraham in the team now. AS Roma may not play the prettiest football, but Mourinho has changed the mentality of the entire team. And not just the team.

Mourinho is changing the club’s DNA

José Mourinho is renowned for his ego, but at Roma he’s basically suppressing it completely. He is humble, rarely going over the edge on anything. And when he does, it’s in such a way that he’s easily forgiven. Before the game against Slavia, he also did a great job of wiping out Lazio coach Maurizio Sarri, with whom he will play the Rome derby this weekend.

Under his leadership, a new era has begun. The fans were thrilled to have such a person coming to the club. And the enthusiasm continues to this day. Of course, there is not always satisfaction, but the passion for the club is enormous. You can see it in the atmosphere at the games, and even the club’s ticket takers can see it.

AS Roma had the highest attendance in the club’s history last season. In Serie A alone, 1,178,636 spectators attended the club’s home games. Even in the seasons when the Wolves dominated the Italian league, they did not come that many.

The average attendance at the Giallorossi is over 62,000 and the atmosphere is incredible. The passion of the fans is enormous. It is worth mentioning that since 2005, in no season has the average attendance at AS Roma’s league matches exceeded 41,000. On the contrary. Most of the time it hasn’t even reached 40,000.

According to Tuttomercatoweb, Mourinho has earned his club over 70 million euros in admission fees alone. Season ticket sales have increased by 13% this season, with young fans showing the biggest increase in interest.

As for fans under 16, season ticket sales rose by 35%. The under-25s were up 12%. Great numbers.

In short, Mourinho is leaving a legacy in Rome that will long be remembered. Whatever the end of his stint. He will be loved in the Eternal City for his commitment.

Source: Tuttomercatoweb, Transfermarkt, News Italy 24