Esports
LCS: Will streamers and YouTube creators save the league? Tyler1 or MrBeast have expressed interest
In recent hours, information has emerged on Twitter and Reddit that could give the devastated region a new lease of life. Famous YouTube creators have expressed interest in the league (LCS). What exactly is it about?
In recent hours, information has emerged on Twitter and Reddit that could give the devastated region a new lease of life. Famous YouTube creators have expressed interest in the league (LCS). What exactly is it about?
The US LCS and its entire ecosystem needs a boost. After the protracted affair between Riot and the LCSPA, the league is facing a massive drop in viewership and disinterest.
One way to help kick-start a league, competition or tournament is with the help of the fan and creator community. In Europe, we see this with the big ERL leagues in Spain or France. The big creators either get directly involved and are part of the organisations or support them in a collaborative way.
The events of the last few hours speak of some momentum in the form of big creators and streamers entering the US ecosystem here.
A post appeared on the Twitter account of an esports journalist under the moniker LCS Eevee that Tyler1 – one of the biggest streamers attempted to join the NACL. However, his venture was rejected by the organizers for reasons as yet unknown.
Another big name is MrBeast. One of the most famous youtubers in the world has already stated during the last world championship that he would like to enter the LCS.
The star dances around the American region could greatly bring back the league’s luster, as the creators have giant communities. After all, the likes of Disguised Toast, one of the big American streamers, decided to form an NACL team in the spring.
His team then played a friendly against LCS legends during the league’s postponement, and the viewership for that game was on a similar level to the final games of America’s top competition.
There is huge potential here. The question is whether Riot will learn its lesson and decide to open up more to the community. At the recent MSI, Riot for the first time allowed major creators across the world to share tournament streaming with their communities. The result was the highest viewership in the tournament’s history.
Source: LCS Eevee