La Liga announces a revolution and a new era. A change of the league name, logo, new graphics and a single ticket price

La Liga is preparing a revolution. The competition logo has already been rebranded, with a new name, new graphics for TV footage and individual ticket prizes for visiting fans.

La Liga has a new main partner. This is EA Sports, the company responsible for the most popular sports video game FIFA.

Spain’s top competition will thus change its name from LaLiga Santander to LaLiga EA Sport from 1 July. The other top competition will also change its name. LaLiga SmartBank will change its name to LaLiga Hypermotion.

The first league’s name is directly derived from its main partner, while the second league is named after the technology that helps EA Sports make the video game as realistic as possible.

“We wanted a name that would add value and personality to the second league, we didn’t want it to be something with the number 2. It’s a very well thought out name with the goal of giving the league pride. LaLiga Hypermotion will have its own identity,” explains LaLiga.

But these are not the only changes, during the spring LaLiga announced a change of logo. The traditional ball with the colours around it is disappearing, and the Spanish top flight will now be branded with a logo with two L’s.

“We are introducing more than just a rebrand. We are approaching the new season with great excitement and emotion,” says Óscar Mayo, LaLiga’s executive general manager.

LaLiga is not the only one that will undergo a revolution this year. EA is set to change the name of its video game this year (it will switch from FIFA to EA Sports FC), which will have several nods to LaLiga. “With EA Sports, we can live in symbiosis and achieve goals such as reaching younger players,” Mayo said.

The TV footage will thus be adorned with new graphics, introducing line-ups or individual players.

Another welcome change is the agreement on a single ticket price for away fans at 14 clubs (Cádiz, Almería, Sevilla, Betis, Valencia, Atlético, Girona, Mallorca, Celta, Real Sociedad, Athletic, Granada, Las Palmas, Alavés).

In Spain, travelling to away games is not very common and if it is, it comes up against high ticket prices. These 14 teams have signed an agreement to provide 300 tickets to the visiting team with a maximum price of 30 euros (750,- CZK) per ticket. The remaining teams have not agreed to the deal.

Source: La Liga, Diario AS