Football
FC Barcelona expands to Madrid, where it opens its first fan shop. Raúl was used for promotion. A brazen provocation, rage the bystanders
Spanish clubs Real Madrid and FC Barcelona are age-old rivals who compete with each other both on and off the pitch. However, the Catalan big club is now expanding into its enemy’s territory, Madrid, where it opened a new store on December 1.
Spanish clubs Real Madrid and FC Barcelona are age-old rivals who compete with each other both on and off the pitch. However, the Catalan big club is now expanding into its enemy’s territory, Madrid, where it opened a new store on December 1. To do this, it has used a rather controversial form of promotion called ‘Raúl es Culer’.
The first Barca Store in Madrid was officially opened shortly after the 123rd anniversary of the club’s foundation, which was celebrated on 29 November. But the biggest stir was the way Barcelona decided to promote it.
They made use of a large tarpaulin on the building, which reads “Raúl es Culer”. This is a reference to an event that is already 4 years old and which was covered by the Spanish daily Mundo Deportivo.
In it, Real Madrid legend and one of the best Spanish strikers of all time, Raúl, was discussed and it was debated whether he was a Barcelona fan or not. However, the player himself never logically confirmed these speculations. When it came to a situation taken out of context by the media.
The Catalan club’s marketing ploy therefore didn’t seem to go down well with bystanders, who labelled it as pure provocation. From the expression of many, then, it was clear that this move by Barcelona annoyed them and a backlash could certainly be expected.
Moreover, the fact that their biggest rival currently has a two-point lead in the La Liga table must be getting to the White Ballet fans.
However, the Catalans have received a backlash from Madr7dismo, who responded to Barcelona’s 4th banner already by saying that they have won 4 titles in the last few months.
Barcelona’s footballers will not be heading to Madrid this season as the next El Clásico will take place on March 19 at Camp Nou. However, the Catalan side will head to Madrid right from the edge of January when they take on Atlético Madrid in the second league game of next year.
Source:: Instagram, Twitter, Mundodeportivo
