Barcelona has announced a partnership with Spotify. This includes the naming of the Nou Camp stadium

Barcelona has entered into a major sponsorship deal with Spotify, which includes naming rights to the club’s Nou Camp stadium. This will be the first time in history that the stadium will bear the name of a sponsor.

Spotify is well known in the music industry. It is a service offering streaming or podcasting of music from selected labels such as Sony, EMI, Warner Music Group, Universal and others.

Spotify will appear on club jerseys and training kit from the start of next season. The sponsorship deal also includes naming rights to Barcelona’s stadium. The new name will be Spotify Nou Camp.

It is a historic moment for the club, which until 2006 had refused any jersey sponsor. The contract has been signed for 4 years for both men’s and women’s jerseys and a long term contract for the naming of the stadium.

Financial details have not yet been disclosed, but the partnership is likely to be valuable for Barcelona, whose accounts represented a €481 million loss at the end of the 2020-2021 financial year. Club president Joan Laporta revealed that the debt will be €1.35 billion in August 2022.

“We are very proud to announce a ground-breaking alliance with a world-renowned organisation such as Spotify,” Laporta said.

“This partnership will allow us to continue to bring the club closer to its fans and make them feel even more part of the Barcelona family through unique experiences that combine two activities such as entertainment and football, allowing us to connect with new audiences around the world.”

Sources: Goal, Sky Sports