Football
Another blow for Barcelona? After Messi’s departure, the club could lose up to 11% of its value
Lionel Messi had to part ways with Barcelona after the club could not afford to sign him, even though the player himself agreed to a drastic pay cut. But after the departure of the Argentine star, the Catalan club will be counting further losses.
Lionel Messi had to part ways with Barcelona after the club could not afford to sign him, even though the player himself agreed to a drastic pay cut. But after the departure of the Argentine star, the Catalan club will be counting further losses.
Nothing is confirmed yet, but the estimates speak clearly. The departure of Lionel Messi will not only affect Barcelona on the pitch, but also the club’s financial sphere.
According to the estimates of the consulting firm Brand Finance, the end of the Argentine legend will have a dramatic effect on the value of the club’s brand. Barcelona could lose up to 11% of its value.
The club is currently valued at €1.26 billion, with the drop in value expected to come to €137 million.
According to the forecast, the club will lose around €77 million in commercial revenue, with a further €43 million estimated to be due to the sale of the club’s promotional items.
“Messi’s presence has helped Barcelona attract fans, season ticket holders, better players, sponsors and trophy profits. His departure will cost the club dearly and lead to a painful reduction in the value of the club’s brand,” said Teresa de Lemus, CEO of Brand Finance.
Until recently, the company said Barcelona was the second biggest club in the world in terms of brand value. Real Madrid was the first. It cannot be ruled out that the Catalans will lose the second position in the ranking.
Source: Brand Finance
