Partnership between French club PSG and Jordan brand to be terminated

After the 2025/26 season, the cooperation between Jordan and PSG is to be terminated. It was, so to speak, a connection that made everyone think of the Parisian club’s outfit. The reason for the termination of the collaboration is said to be the declining sales and disappointing results of PSG to promote the brand.

PSG – Jordan or Reasons for termination

The partnership between Paris Saint-Germain and the Jordan brand, which has lasted since 2018, is coming to an end, according to recent reports. This would be the end of a long-standing partnership between the club and the brand. However, it is essential to mention that this decision does not affect the ongoing agreement with Nike. That runs until 2032.

The termination of the aforementioned collaboration is mainly attributed to PSG’s unsatisfactory performance in the Champions League. Of course, also to the recent departures of Neymar and Lionel Messi from Paris. When the sale of their jerseys and other apparel was a big hit. The trio of Mbappé, Neymar and Messi was a huge attraction, but that is now over.

Speculation has also surfaced that Nike and Jordan are mulling the possibility of a partnership with the English club, which would extend their reach beyond Paris. However, a future collaboration with an unnamed English club has not yet been disclosed. However, it can be assumed that this club will have a big name and tradition given the brand promotion and alliance.

PSG’s loss of attractiveness

For many people, they took PSG and Jordan as one big connection. However, after the departure of Argentine Lionel Messi and his long-time friend Brazilian Neymar, sales went down. While the club’s results alone did not add to its attractiveness.

Moreover, Kylian Mbappé will become a free agent in the summer and will most likely leave the club for free. This may play a big role in the termination of the collaboration, as the French winger is perceived as one of the best players of today. With his departure, it can be expected that sales would decline even more.

It is worth mentioning, for example, how England captain Harry Kane has moved to Bayern Munich in Germany. The German outfit subsequently saw record sales of jerseys and club merchandise.

The former Tottenham striker, who is hungry for a big trophy, has become a big attraction and Bayern Munich are making a nice profit thanks to him. However, the exact opposite is likely to happen to the Parisian outfit after their big signings.

Source: X, Onefootball