Football

Out of money or out of ideas? Fans mock the way Barcelona presents its reinforcements

Barcelona has started buying in bulk, although many don’t understand where it is getting the money. But the club has to save money somewhere, so it decided not to put too much money into marketing, as there is no other way to explain the introduction of Barcelona players.

Published

2 years ago

18. 7. 2022

David Beňo

Zdroj: Thingstodoinbarcelona, CC BY-SA 4.0

Modern football is moving forward all the time and with that comes service to the fans. It’s the clubs marketing department that has the task of drawing the fans into the action as much as possible and preparing the best possible behind the scenes footage, social media interaction and many other things.

In recent years, it has become very fashionable to introduce reinforcements. Clubs want to serve new players on a golden platter to the fans and compete to see who can present their reinforcements in the most original way.

This trend has also reached the Czech Republic, where Slovan Liberec scored a huge success last year with their introduction of Theo Gebre Selassie, which went all over Europe without exaggeration.

But the situation is different at Barcelona, which doesn’t spare any effort with its performances. They have to save money somewhere and the Catalans have apparently decided to cut their marketing budget.

For the first time, the Culés became a laughing stock when they presented Ousmane Dembélé’s new contract in a strange way.

On the board it read “Dembélé 2022”, whereupon the Frenchman shakes his head, takes a tissue, erases the last digit and writes a four instead. And then he adds, “Now yes, forca Barca”.

The whole video looks very cheesy, but here comes an even worse video. Robert Lewandowski, one of the best strikers in the world, is headed to Barcelona and deserves a decent performance.

But instead, Barcelona presented him in Miami, where he is currently on a pre-season tour, in a shabby lifeguard shack on the beach.”Culés, I am very happy to join Barcelona. Forca Barca,” Lewandowski told the fans.

And on the internet, Barcelona is a laughing stock.

“Meanwhile, Barcelona have run out of money in such a way that they are introducing new players and contract extensions in a similar way to our third league teams. And it’s not wrong,” wrote, for example, the Instagram account StupidKicks, dedicated to funny and unusual events from the football environment.